Pulte’s Del Webb developments are targeted for age 55+ active adults whose mission is to enjoy life, not sit on their porch and wait for the inevitable.

Our research lead us to the insight that it’s not about the house, it’s about the lifestyle.  We translated that into a strategy statement that drove every piece of communication.

We developed a strategy for Del Webb’s Sun City Texas community that not only communicated the “lifestyle,” but we also created relevant events where prospects could “test drive” the lifestyle beyond just looking at the model homes.
Del Webb’s Sun City Texas mega community has had some of the strongest sales and traffic for events in recent history including one event turning a 680% ROI.

By melting the target’s heart.  Damir developed a campaign that crossed cultural boundaries and stole all the award shows.

GoodBelly is a new, organic,  non-dairy, probiotic juice drink with antioxidants, vitamins, and minerals. Its Lp299v probiotic culture helps restores your gut flora to helps with digestion and immunity.

How do you communicate all this so people will pay attention and not be turned off?

Our insight: “few people understand the intensity of my digestive discomfort.”   GoodBelly was about the result, and it was not about the science of the product.  Consumers want to know that the brand they choose to make them feel better really understands how their digestive issues disrupted their lives.

The marketing staples of the past are losing relevance, and brands need to engage consumers differently than they did just 5 years ago.  We believe in creating marketplace commotion through the integrated and disciplined use of best possible practices, big ideas, collaboration and technology.

Why the Armory?  Because we can bring together a team of senior advertising and marketing top guns to work on your project.  Hire the Armory and you get a core group of experienced staff plus a network of small boutique creative firms that we can tap to bring in the expertise you need on any given project.

]]> http://www.armoryideas.com/?feed=rss2&p=13 0 http://www.armoryideas.com/?p=114 http://www.armoryideas.com/?p=114#comments Thu, 10 Sep 2009 23:56:10 +0000 admin http://wpdev.armoryideas.com/?p=114 If you are judged by the company you keep, then we are very proud to be in good company. These organizations have depended upon us for marketing strategies, advertising, and communications to build their businesses and to make sure their best ideas are heard.

We understand new interactive technologies, social media, SEO, as well as traditional media, and most of all how to integrate it all together in way that generates results.

• Strategy
• Social Media
• PR
• Advertising
• Interactive
• Design
• Packaging

Our backgrounds at top-flight ad agencies and Fortune 100 companies taught us that work MUST be stellar, especially if it is going to work for a company without P&G or PepsiCo budgets.

Brendan Miller – Managing Director
Brendan is a results-driven marketing professional offering a valuable combination of brand management, strategic marketing, market research, and advertising experience with a recognized ability to grow entrepreneurial and national brands.

He is an energetic and passionate team leader with a global perspective on marketing and a proven ability to translate market research and consumer attitudes into actionable consumer-based marketing and advertising strategies that drive traffic and results. He has provided strategy, advertising, and creative to high-profile brands including Charter Communications, Johns Manville, NextFoods, Tony Roma’s, Del Webb, Ford, Suzuki, and Pulte Homes. He has a MBA in Marketing & Brand Development.

Damir Brajdic – Creative Director

Damir’s professional career started with JWT in Detroit.  After four years he decided that the fall of Communism and the Berlin Wall made Central Europe an interesting place.  Overseas, Damir’s advertising career blossomed, both professionally and creatively.

Damir has been a Creative Director for Lowe, Y&R, McCann, and Leo Burnette and has won numerous awards like Epica, Golden Drum, and Cannes.  He became one Europe’s most sought-after creative minds for brands like P&G, Nestle, Frito Lay, Unilever, Sony, Coca Cola, GM, MasterCard, Heineken, Converse, and Nike; in addition to many local brands.  He is now back stateside developing and managing the Armory’s global creative resources.

Fast-growing Start-ups
If you are a fast moving consumer-oriented brand then we should be talking. You’ll find our nimble structure better fits your current needs.

Ad Agencies
If you are an ad agency working on a consumer-oriented brand and need new thinking on a project or pitch you should hire us. We recently just finished helping on a pitch for a Moscow based agency.

Special Projects
If you are a Brand Manager or Marketing Director of a consumer oriented product and have a project that you’d like to get some fresh thinking on then we should talk

If what you really want is to squeeze every dollar out of your marketing and have a partner that shares your vision, your passion and your risk, and won’t be happy until you’re satisfied, then now is the time for us to start a conversation.

View our case studies of projects we’ve completed over the last few years:

GoodBelly

Pulte/Del Webb

Nestle